European craft. North American possibility.

You make it.We bring it to market.

Exceptional European food deserves a place on North American shelves. We work with independent producers to build their presence in the U.S. and Canada—bringing together market preparation, importing, logistics and sales.

Let’s talk about your products

Our first chapter: premium Spanish & Portuguese conservas.

Illustrative image of hands carefully lifting a sardine from a golden tin.
It starts with a product worth sharing.
For the producers

A new market shouldn’t mean a whole new business.

You know your products. What makes them different. How to make them well. The standards you won’t compromise. But reaching customers across the Atlantic takes another set of relationships and capabilities.

Preparing for a different market, arranging shipments and finding buyers can mean taking on the work of an entire export department. For an independent producer, that is a lot to build from scratch.

That is where Weller & Co. comes in. We act as your team on this side of the Atlantic, connecting the practical work of entering a market with the commercial work of building a business there. You stay focused on your products. We focus on getting them into the right hands.

One relationship. A connected approach.

United States & Canada

From your first conversation to your next order.

Getting across the border is only the beginning. The real work is building a place for your brand on the other side.

Illustrative still life of sardine and mussel tins, olives, bread and a glass on a sunlit table.
Thoughtfully made. Ready to be discovered.

We start with your business, not a shipping container. Your range, production capacity and ambitions shape the plan. Together, we identify which products to introduce, where they belong and what needs to happen before they are ready for sale.

Then we coordinate the preparation and movement of your products, working with the appropriate import, compliance and logistics partners. Labeling, documentation, customs, freight and storage become part of one coordinated plan—not a series of separate problems for you to solve.

And we keep working once the shipment arrives. We introduce your brand to specialty food shops, restaurants, wine bars and online retailers where it has a reason to belong. The focus is on presentation, buyer relationships and follow-through: turning an introduction into a first order, and a first order into repeat business.

Our first focus is premium Spanish and Portuguese conservas. We’re building a small group of producer relationships, with the time and attention to develop each one properly.

Let’s start with a conversation
Good things begin with a conversation.

Tell us whatyou make.

Let’s talk about where it could go. We’d like to hear about your products, your business and what you’re looking for in a North American partner.

Write to us in English or Spanish.